Levi Strauss CEO Chip Bergh is telling consumers to wear their jeans in the shower when they're in dire need of being washed, or better yet he says, just a spot clean will do. Bergh reasons that circumventing the washing machine will benefit the environment and make your Levi's last longer.
Levi's CEO Suggests Wearing Your Jeans in the Shower to Help Save the Planet
Gizmodo - 10 Oct 2023 22:40
Levi Strauss CEO Chip Bergh is telling consumers to wear their jeans in the shower when they're in dire need of being washed, or better yet he says, just a spot clean will do. Bergh reasons that circumventing the washing machine will benefit the environment and make your Levi's last longer.
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